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AdExchanger
Articles By Staff
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OPINION: On TV & Video3 Questions Marketers Have When Measuring CTV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, GM of measurement and analytics at Innovid. We’re entering the 2.0 era of CTV. Many brands are gaining confidence that CTV provides extended reach to their linear TV campaign due to the […]
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Social Platforms Battle Misinformation ... But YouTube's Attempts Help Boost It
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lies And The Lying Liars Facebook and Twitter had their work cut out last night reining in President Trump’s wild claims – namely the false assertion that the election is being stolen from him. Trump posted this lie on both Twitter and Facebook. Twitter […]
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OPINION: The Sell SiderApple’s IDFA Changes Will Help Advertising Get Back To Its Roots
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks […]
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No More YouTube Masthead Takeovers; How Brands Promoted Voting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money to book prime real estate on YouTube by grabbing the masthead in the days leading up to Nov. 3. But now that sort of real estate domination will no longer be an option. Google said […]
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OPINION: Data-Driven ThinkingAd Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Si Crowhurst, VP of Vungle Creative Labs. In early 2021, Apple will make its unique identifier for advertisers (IDFA) opt-in – meaning users will need to consent to being tracked […]
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Facebook Selectively Applies Misinfo Rules; Big Tech Beefs Up Security Before The Election
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The […]
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OPINION: On TV & VideoHow CTV Can Help Overcome The Challenges Of ABM In A Work-From-Home World
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Benjamin Goldman, CRO and co-founder at 180byTwo. When the pandemic forced many to work remotely and face-to-face events had to go virtual or were canceled altogether, account-based marketers struggled to adapt. As workers left […]
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WPP's Q3 Ad Spend Rebound; Skift CEO Accused Of Mistreating Women
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]
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OPINION: The Sell SiderFor Media Owners, A Single Customer View Starts In The Boardroom
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. I recently had the opportunity to dive deeply into how media owners approach the diversification and the coexistence of business models built on audience, data and […]
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New Standards For Brand Safety; Massive Growth In Holiday Ecommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help […]
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Criteo To Collabo On Unified ID 2.0; French Ad Trades File Antitrust Complaint Over IDFA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unified Criteo and The Trade Desk might be competitors by day, but the future of identity, privacy and the open internet calls for collaboration. The day after TTD partnered with LiveRamp on the Unified ID 2.0 initiative, Criteo said that it too will lend […]
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OPINION: The Sell SiderUser Privacy Doesn’t Solve Publisher Privacy
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers […]
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Facebook's Push Into Game Streaming Will Help Sell Ads; Walmart Embraces Experiential
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a […]
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Ad Buyers Prepare For Upfront Tax; Amazon Advertising Teases New Features
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Upfront Tax Advertisers might be holding out on their TV commits, but that delay will likely cost them, according to Tim Peterson of Digiday. Because of the pandemic, TV advertisers are clamoring to buy based on a calendar year rather than the traditional upfront calendar, […]
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OPINION: On TV & VideoAs CTV Grows, Advertisers Need To Understand And Embrace SPO
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Max Knight, VP of analytics services at Amobee. Ask connected TV (CTV) advertisers what supply-path optimization (SPO) means and you’ll hear a hodgepodge of answers that include selecting exchange partners, avoiding resellers and making […]
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IHeartMedia Buys Programmatic Podcast Platform; GroupM Hooks Up With SpotX For SPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iHeartProgrammatic IHeartMedia will acquire Voxnest, an audio tech company that provides podcast analytics and programmatic advertising tools for publishers. The deal, Business Insider writes, is in service of iHeartMedia’s ongoing push into podcasting and will help the audio giant fill ad inventory that isn’t being sold […]
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OPINION: The Sell SiderThe Real Winners This Political Season: Savvy Publishers And Programmatic Buyers
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $7 billion in 2020, and the 14-day period […]
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OPINION: Data-Driven Thinking5 Ways To Make Your Amazon Ads Stand Out
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Farrell, senior director of integrated digital strategy at Sidecar. Advertising on Amazon requires you to balance both offensive and defensive tactics. The overall goal is to appear alongside competitors and […]
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OPINION: The Sell SiderDriving Change: Creating A Diverse And Inclusive Media Company
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Shona Pinnock, director of diversity and inclusion at Meredith Corp. The horrific murders of George Floyd, Breonna Taylor, Ahmaud Arbery, Tamir Rice, Sandra Bland (who died under extremely suspicious circumstances) and too many others […]
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OPINION: Data-Driven ThinkingHere’s How Moves By Google And Apple Will Impact The Relevance Of Marketers’ Creative
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Malik Roberts, technical solution lead at Ad-Lib. As consumers, our data is becoming more private and less accessible. We’re becoming more difficult to track as we move around the internet, consume […]
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OPINION: On TV & VideoCTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is […]
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OPINION: The Sell SiderBuilding A Privacy-Conscious Publisher
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy […]
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Comic: Only Industry Analysts Can Tell Them Apart
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: On TV & VideoAn Introduction To TV Advertising: Measurement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the fourth and last in a series that presents the fundamentals of how TV advertising works and how it is changing. In our previous article, we unpacked the […]
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OPINION: Data-Driven Thinking6 Pro Tips for Successful Mobile Games App Retargeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ido Zehori, data science team leader at BigaBid. One in five users forget about an app after using it for the first time. They’re originally drawn to the app from an offer […]
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OPINION: Data-Driven ThinkingAgencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even […]
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OPINION: On TV & VideoHow Buyers Can Capitalize On CTV’s Emerging Walled Gardens
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with […]
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OPINION: The Sell SiderThe Long And Short On Identity
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andy Monfried, founder and CEO at Lotame. Standing for something is much harder and braver than being against it. I’ve been thinking about this a lot lately as it pertains to many aspects of […]
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OPINION: Data-Driven ThinkingA/B Testing: What’s Old Will Be New Again In A Post-IDFA World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was the last time you heard A/B testing and IDFA in the same sentence? The former is traditional ad campaign testing methodology going back […]
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OPINION: On TV & VideoUpfront Avoidance Should Be NBD To Shrewd TV Advertisers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Vicky Chang, director of media buying and planning at Tatari. The TV industry was undergoing a sea change before the pandemic. Now, the future is even less clear. Viewership is up, but it’s buoyed […]