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AdExchanger
Articles By Staff
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TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet
In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.
Tagged in:- Activate
- Adam & Eve
- Axios
- B2B marketing
- Bloomberg
- ClearLine
- cox media group
- CTV
- financial times
- google analytics
- havas
- Jack Marshall
- Ledger Bennett
- Magnite
- NYT
- OpenPath
- PHE
- pubmatic
- SiriusxM
- SpringServe
- super bowl
- Temu
- The Economist
- The Information
- the trade desk
- Toolkits
- Vizio
- WSJ
- Yahoo Backstage
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You Bought It, But Don’t Own It; The News On No More News
In today’s newsletter: Users’ rare anime collections disappear as Sony consolidates Funimation and Crunchyroll; Instagram and Threads stop promoting political content; and why Fortnite is winning the metaverse.
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MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)
In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.
Tagged in:- amazon
- apple
- AT&T
- Ben Thompson
- Brian Bell
- ChatGPT
- digitas
- Disney
- Epic Games
- Eric Seufert
- FCC
- fortnite
- Gemini
- google search
- IAB
- Kartal Goksel
- LoopMe
- made-for-advertising
- Meta
- MFA
- MRC
- Privacy Sandbox
- Rob Cukierman
- Seedtag
- Snap
- stratechery
- subscription chatbots
- super bowl
- the trade desk
- third-party cookie deprecation
- TikTok
- youtube
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Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance
In today’s newsletter: Uber, the New York Times and Roblox all have ads businesses, but in different flavors; Disney, Fox and Warner Bros. Discovery plan to launch a sports streaming service; and Amazon gets introspective in response to competition from Temu, Shein and TikTok.
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YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […]
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The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation
In today’s newsletter: The FTC is suing Kochava (again); marketers are complacent about third-party cookie deprecation; and Publicis Health pays the piper for its role in the opioid epidemic.
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Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements
In today’s newsletter: Nielsen sues VideoAmp alleging patent infringement; Rembrand’s virtual product placements hit social media; and the MOW, CMA and publishers cry foul over the Chrome Privacy Sandbox’s Related Website Sets.
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Netflix Already Won The Streaming Race; Can AI Help With That?
In today’s newsletter: Netflix is the only profitable streaming service; Meta’s automated support software frustrates advertisers; and the US Consumer Product Safety Commission may designate Amazon a “distributor of goods.”
Tagged in:- 30 Rock
- Alison Levin
- amazon
- Amazon Prime
- apple
- Apple TV
- Band of Brothers
- black friday
- Disney
- Eric Seufert
- Hacks
- HBO
- Jay Askinasi
- max
- Meta
- NBCUniversal
- netflix
- NP Digital
- Parks and Recreation
- Peacock
- Prime Day
- REBL House
- Roku
- Sex and the City
- Six Feet Under
- Target
- The Office
- TikTok
- True Blood
- US Consumer Product Safety Commission
- Warner Bros Discovery
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The CMA Has Its Say; The IAB Probes The Privacy Sandbox, Too
In today’s newsletter: The CMA comes out with an updated evaluation of Chrome’s Privacy Sandbox proposals; the IAB talks Privacy Sandbox with Google; and Temu may be a shell company, but its ad spend keeps skyrocketing.
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Selling The New Internet On The Internet; Here Come The Olds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Arc Of History The Browser Company is backed by tech elite like Instacart CEO Fidji Simo, Medium founder Ev Williams, Zoom founder and CEO Eric Yuan and LinkedIn co-founder Reid Hoffman. TBC makes a browser called Arc, and this week it launched […]