Etsy’s Ad Biz Might Not Save It From Tariffs; Meanwhile, X Turns To Subs Over Ads
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing.
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Agencies
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All Aboard The AIO Train To Nowhere; Talk About Overfeeding
Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.
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Temu Ad Spend Goes To De Minimis; The Calm Before The Q2 Storm
Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.
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Omnicom Is Off To A “Good Start” On What’s Likely To Be An Unstable Year
Omnicom Group CEO John Wren told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco.
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Horizon’s Night Market Adds Jason Colon, Former Publicis Retail Media Leader
Jason Colon, until recently Publicis’ EVP and managing director of retail media, has taken a new role as EVP of Commerce Media at Horizon’s retail media agency Night Market.
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Gloves Off On Principal-Based Buying; The Live Sports Formula
Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.
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WPP Acquires Data Clean Room Startup InfoSum
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed.
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Keeping It Simple At The 2025 ANA Media Conference
Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.
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Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?
Industry experts agree that the bot activity analyzed in the latest Adalytics report is among the easiest type of invalid traffic to spot.
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Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought
An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
Must Read
How AudienceMix Is Mixing Up The Data Sales Business
AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.
Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)
For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.
Closing Arguments Are Done In The US v. Google Ad Tech Case
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Wall Street Wants To Know What The Programmatic Drama Is About
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.