Home AdExchanger Talks Social Distancing With Friends: The Media Kitchen CEO Barry Lowenthal

Social Distancing With Friends: The Media Kitchen CEO Barry Lowenthal

SHARE:

Most mornings, you’ll find Barry Lowenthal, CEO of The Media Kitchen, doing makeshift yoga and Pilates with his neighbors on the beach near his condo in Palm Springs – at a safe distance, of course.

And then the day kicks off, a series of Zoom calls and hangouts and conversations with staff, vendors and brand clients who are looking for stability in a world turned upside down.

“I spend a lot of my time right now just providing people with assurance that everything is going to be okay through this,” Barry says.

He and his niece, a college student, have started trading videos with each other over Snapchat, talking about things they’re grateful for right now, despite everything. Barry is grateful for Oliver, his five-and-a half-pound Yorkie.

Also in this episode: Barry describes the exercises he’s doing to keep his lungs in shape, what it’s like to be Zoom bombed and how The Media Kitchen is helping families with kids at home stay sane.

Unrelated fun fact: Barry isn’t short for anything … but his father really wanted to name him Beowulf. His mother vetoed that out of hand.

Must Read

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).

Closing Arguments Are Done In The US v. Google Ad Tech Case

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

Wall Street Wants To Know What The Programmatic Drama Is About

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.

Comic: Always Be Paddling

Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon

Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.