Home AdExchanger Talks Social Distancing With Friends: The Media Kitchen CEO Barry Lowenthal

Social Distancing With Friends: The Media Kitchen CEO Barry Lowenthal

SHARE:

Most mornings, you’ll find Barry Lowenthal, CEO of The Media Kitchen, doing makeshift yoga and Pilates with his neighbors on the beach near his condo in Palm Springs – at a safe distance, of course.

And then the day kicks off, a series of Zoom calls and hangouts and conversations with staff, vendors and brand clients who are looking for stability in a world turned upside down.

“I spend a lot of my time right now just providing people with assurance that everything is going to be okay through this,” Barry says.

He and his niece, a college student, have started trading videos with each other over Snapchat, talking about things they’re grateful for right now, despite everything. Barry is grateful for Oliver, his five-and-a half-pound Yorkie.

Also in this episode: Barry describes the exercises he’s doing to keep his lungs in shape, what it’s like to be Zoom bombed and how The Media Kitchen is helping families with kids at home stay sane.

Unrelated fun fact: Barry isn’t short for anything … but his father really wanted to name him Beowulf. His mother vetoed that out of hand.

Must Read

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

Meta Reels trending ads

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Comic: Shopper Marketing Data

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

With GAM Going Direct To Buyers, SPO Is The New Normal

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.