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  • In A Crowded Programmatic Marketplace, SpotXchange Defends The Validity Of The Video SSP Niche

    SpotXchange, a video-marketplace operator focused on the supply side, has seen revenues from Real-Time Bidding exceed 50% of the total dollars it takes in from clients – up from 5% just two years ago. But as CEO Mike Shehan plots the company’s future, the focus on RTB is just phase one. The next phase — […]

  • Apsalar's Mobile DSP; Native Ads And Regulation

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of Beta Joining the increasingly crowded mobile demand-side platform landscape, mobile analytics startup Apsalar has launched its new DSP platform. The mobile DSP uses first-party behavioral data from approximately 700 million mobile users to let advertisers do lookalike audience targeting. With Apsalar’s help, […]

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  • The Universal ID Grail; YuMe's Zip+Decisionmaker

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Veteran Audience Blake Hall’s startup began as an ID verification service to help troops get military discounts. Now its getting into other segments, such as first responders. Looking a few years out you can see implications for mass permission-based ads. PandoDaily writes, “The Holy […]

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  • Shazam Seeds Convergence With Funds; DNT Growing Pains

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Convergence Plan Audio fingerprinting app Shazam has raised $40 million in a funding round from Latin American wireless carrier Movil. Read the release. But the proceeds have little to do with mobile. Instead, Shazam, which connects users’ smartphones and tablets to information about ambient […]

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  • AdBlock's Ad Model; UK Aims At Privacy Policy

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Ad Model AdBlock is the most popular Firefox add-on, as reported by Salon, but users may not be getting exactly what they expect. Apparently sites like Google can pay to be whitelisted by the company so some ads can still be seen through […]

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  • In Review Of The Right Rail; Classified eBay

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right-Rail Longevity Facebook news-feed ads receive praise from marketers for effectiveness, but the right-rail ads apparently are the display-ad equivalent of the banner ad. They aren’t very effective, writes Ad Age’s Cotton Delo, and advertisers much prefer the successful news-feed retargeting capabilities. Optimal’s Rob […]

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  • Twitter Unveils Retargeting, Database Matching

    Close to a year after Facebook debuted a real-time bidded ad exchange (FBX) and nine months after the release of its Custom Audiences CRM matching product, Twitter has unveiled plans for similar targeting features. But don’t call it “TWX” yet. Senior director of product for revenue Kevin Weil wrote in a blog post that Twitter is […]

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    IgnitionOne Gets Independence; Anti-Social Amazon

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Independence Day For IgnitionOne In 2010 Dentsu acquired Innovation Interactive, which included IgnitionOne, Netmining and 360i, but today IgnitionOne is splitting from its parent company. Through a management-led buyout, IgnitionOne and Netmining will become independent companies, according to a press release. Read the release. […]

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  • Yieldbot Funds For Search Intent; Gamers Have Their Intent, Too

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Searching For Intent Yieldbot, which specializes in capturing real-time intent data through search keywords and, consequently, connects publishers with search advertiser budget, just raised $5 million, led by RRE. According to AllThingsD’s Peter Kafka, “Mendez said his company is now doing a ‘mid-seven figure’ […]

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  • NYT's Homepage Takeovers; Still More FBX Stats

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Page Yield The New York Times has done Web page takeovers, but this past Sunday it experimented with an iPad takeover, according to Mashable. The ads promoted Showtime’s Ray Donovan, and featured autoplay interactive video ads. “We’re confident readers will find this beautiful […]

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