IgnitionOne Gets Independence; Anti-Social Amazon

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Independence Day For IgnitionOne

In 2010 Dentsu acquired Innovation Interactive, which included IgnitionOne, Netmining and 360i, but today IgnitionOne is splitting from its parent company. Through a management-led buyout, IgnitionOne and Netmining will become independent companies, according to a press release. Read the release. CEO and founder Will Margiloff spoke to AdAge, saying, “”We will be able to innovate faster as an independent company. We will also be better able to compete for and retain great talent.” Read more.

Amazon’s Social Avoidance

For being a huge Internet tech company, Amazon doesn’t seem interested in social thus far, as noted by Himanshu Sareen on ClickZ. He writes, “The recent purchase of social reading community Goodreads aside, Amazon has typically looked to purchase companies that have ardent customer bases and are far more ‘e-commerce’ than ‘social.’ Strategically, the company will most likely continue to aggressively push affiliate programs and continue to make itself more ‘social’ by allowing other entities to leverage their user database through Amazon Login, all toward the goal of creating the most spend-friendly customer possible.” Read more.  And addressably friendly customers, too.

Bad Ads

Following up a post by Forbes’ Paul Tassi, in which he complains about the excessive amount of ads on Facebook, Robert Hof argues that the real problem is bad ads. In fact, he says, certain ads are clearly in violation of Facebook’s advertising terms, but when he reached out to the company a representative told him things slip through the cracks. Furthermore, users can report ads they don’t like, but it doesn’t work unless there’s enough volume and most people may not know that’s an option. Read more.


Like many, BlueKai seeks to bridge the gap between online and offline data by partnering its data-management platform (DMP) with CRM companies. According to a press release, the companies it will be working with include Datalogix, Neustar, LiveRamp, I-Behavior and others. The company claims the product, called FastRamp, “speeds up offline to online process by more than 66%.” Read more.

Still Waiting

Upstream Group’s Doug Weaver finds an article from 2007 demonstrating the reluctance of the advertising industry to move past the click. Fast forward to today. New measurement tools have arrived, he says, but “it’s easier to be simple than it is to be right.” Read what he means.

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