Home Ad Exchange News AdBlock’s Ad Model; UK Aims At Privacy Policy

AdBlock’s Ad Model; UK Aims At Privacy Policy

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AdBlock Ad Model

AdBlock is the most popular Firefox add-on, as reported by Salon, but users may not be getting exactly what they expect. Apparently sites like Google can pay to be whitelisted by the company so some ads can still be seen through an “Acceptable Ads” program. Smaller companies can apply for whitelisting free of charge, but larger companies have to pay. Read more.

Privacy Policies

According to The Next Web, UK watchdog Information Commissioner’s Office (ICO) has issued an order for Google to amend its privacy policy and says the company needs to make it more clear what data is collected and how it’s used. In a statement, an ICO spokesperson said, “we believe that the updated policy does not provide sufficient information to enable UK users of Google’s services to understand how their data will be used across all of the company’s products.” Read more.

Agency Data

According to a case study, Neo@Ogilvy claims that it processed audience-related data through Amazon Web Services at a much faster rate and significantly lower cost than its previous solution. “This raw data is an extremely valuable asset for us in order to fully understand user behavior. It has allowed us to evolve our strategic planning function fundamentally into a truly scientific process,” explains Neo’s EMEA analytics chief Rafael Garcia-Navarro. Read more.

Subscription Driving Yield

LinkedIn’s content push may have more to do with generating engagement for the core Talent Solutions business than driving incremental ad revenue. Head of Content Products Ryan Roslanski tells PaidContent, “People come back to LinkedIn for the value proposition we offer, and the more frequently they come back, the more likely they are to subscribe to one or our premium services, or the more likely they are to update their profile.” More.

Predictions Review

Federated Media CEO John Battelle review his 2013 predictions mid-year and sees the ad tech space still growing in spite of his prediction six months ago to the contrary.  Also, he’s waiting for Google to overtake Apple in mobile, “I predicted that Google would come out with an iPhone killer this year, so far, this hasn’t happened (though many do view current Google phones as equal.) There are still six months to go, with the crucial holidays to come.” Read more.

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