Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sharing Is Caring Verizon made its Precision Marketing Insights (PMI) data set available to AOL, giving the digital company’s customers access to cellular data linking locations visited by the same person. PMI data will be ingested into the AOL platform team’s existing algorithms to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Things To comScore Not to call it a divorce from Nielsen, but Viacom, one of Nielsen’s most vocal critics in the broadcast community, has signed a multiyear partnership with comScore. ComScore claims its strength in digital will bolster Viacom’s portfolio and visibility into consumer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “A Brand New Thing” BuzzFeed received political ad money in the 2012 presidential election, but this is the first time it’s created content for campaigns, reports the industry trade Campaigns & Elections. BuzzFeed’s team made videos for Sen. Ted Cruz and Carly Fiorina in […]
Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors. While most major demand-side platforms (DSPs) can place ads on Facebook or Twitter – the most common strain of native inventory being social/in-feed ads – native programmatic platforms like Sharethrough, TripleLift and Nativo seek to corner […]
Almighty, an independent digital agency in Boston, revealed on Wednesday the launch of a division called Almighty(X), designed to help clients evaluate their technology stacks from budget and optimization standpoints. The goal is to provide more transparency in the agency-client relationship. Almighty(X) will be headed up by Rob Griffin, a former senior executive at French media giant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically powered feed designed to surface posts that – hopefully – users find important. A company blog post announced the product this morning, claiming that people miss on average 70% of their feed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Picking Apple’s ad initiatives in the past have been… let’s say lukewarm. The company’s stringent privacy protocols meant data feedback and targeting was a no-go for iAD [AdExchanger coverage], which led to that team being disbanded. There are also no paid media levers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Internet Of Sodas Coca-Cola recently “beaconed the hell out of” its vending machines and real-world locations, and is now figuring out how that new connectedness could drive sales. A loyalty scheme set for this spring, for example, will feature an app that can […]
Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on a whim. “We have tremendous equity in that jingle, and you instantly know where the advertising is from,” said Jeff Gooding, senior director of marketing and advertising at Ace Hardware. Recognition has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Broken Wings Many advertisers plan to spend less on Twitter in 2016, according to a survey by RBC Capital Markets. “Just like there are momentum stock buyers, guess what? There are momentum ad buyers, and the momentum is moving away from Twitter,” said lead […]
