Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NBCU Surfaces More Audience Data “Advertisers don’t need to choose between data-driven targeting, which lives mostly in digital, and the scale of TV,” Linda Yaccarino, ad sales honcho at NBC Universal, told Ad Age. To back that, NBC Universal’s calling attention to its Audience Targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Is Medialink? Many ad tech names are dropped in Re/code’s in-depth profile of Medialink, a consulting/headhunting/networking/party-planning firm that has become indispensable in digital media circles. Metamarkets, Unified Social and Sharethrough have cameos in Nellie Bowles’ story, paying Medialink in order to be introduced to […]
Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant. Along with the rebrand comes the release of a cloud-based platform called Advertising Cloud (yes, another cloud), which is a sum of three parts: a media execution platform, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Teradata Shops Analytics firm Teradata will buy Israeli push-messaging company Appoxee for a cool $20-25 million, according to TechCrunch sources. Appoxee works with developers and publishers for app user retention by launching push notification reminders to complete an unfinished game, or retrieve an abandoned shopping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Stunt On Monday, DailyMail.com ran a full-page ad in The New York Times business section to promote…programmatic advertising. The offer reads like a buy-one, get-one-free deal to help the publisher sell more ads programmatically. Any company or media-buying agency that spends $150,000 or more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Video Ads Mashup Twitter is gearing up to introduce a new video ad product, according to Ad Age’s sources. Purportedly, the offering would resemble a mashup of Facebook’s autoplay video ads and YouTube’s pay-for-plays strategy. The product would autoplay promoted video ads for six […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About The (B2B) Data Business insights giant Dun & Bradstreet has dropped $125 million in cash on B2B data marketing and analytics company NetProspex. “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Long Live The Shakeout After a year of intense M&A, in particular around DMPs and video platforms, 2015 may bring even more deal activity, Jack Marshall reports for The Wall Street Journal. Luma Partners’ Terry Kawaja is quoted, saying the current field of scaled online […]
Prior to 2011, when Greycroft Partners brought in Kathy Leake as president and founding partner of LocalResponse, the company had a different name – Buzzd – and a different business model. “The original idea was monetizing check-ins for advertisers,” she said. “If someone checks into Macy’s using Foursquare or publicly on Twitter, we would @message […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buffing Google’s Video Google will begin reporting on the viewability of video ad campaigns, including ads that run on the Google Display Network and YouTube, head of video and display ad products Neal Mohan said during a presentation at CES in Las Vegas on Tuesday. […]
