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»LocalResponse

Qualia CEO: We’re Turning Intent Signals Into Targetable Impressions For Brands

Prior to 2011, when Greycroft Partners brought in Kathy Leake as president and founding partner of LocalResponse, the company had a different name – Buzzd – and a different business model. “The original idea was monetizing check-ins for advertisers,” she said. "If someone checks into Macy’s using Foursquare or publicly on Twitter, we would @message... Continue reading »

by Kelly Liyakasa // January 7th, 2015 //
»
 

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