Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David Sommer as its first-ever chief customer officer.
Sommer comes to Fetch after nearly 11 years at Facebook as head of industry, CPG, retail partnerships and shopper marketing. Before Facebook, Sommer was a managing partner of GroupM’s CPG, retail and shopper marketing practice.
Fetch, which allows users to upload their receipts from retail stores and restaurants to earn points that can be redeemed for gift cards, cash back and other rewards, has 13 million active users, mainly in the US.
Users can earn extra points when they buy products from one of Fetch’s more than 500 global brand partners, including L’Oréal, Bayer, General Mills, Frito-Lay, PepsiCo, Unilever and Kimberly-Clark, which owns Cottonelle, Viva paper towels, Scott brand toilet paper, Kleenex, Kotex and Huggies.
Brand partners work with Fetch on a pay-for-performance model. As consumers buy participating products through the app, brands pay the value of the points plus an agreed-upon markup.
Continue reading »