Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
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The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial
A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.
FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices
The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.
Publishers Feel Seen At The Google Ad Tech Antitrust Trial
Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics
Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.
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Oracle Memories, With Omar Tawakol
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.
The Big Story
The US v. Google Witnesses Have Spoken – Now What?
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.