It wouldn’t be the first summer weekend French agency holding company Publicis Groupe sent shock waves through the advertising ecosystem. Close to the anniversary of the infamous ad merger of equals that never quite materialized as Publicis Omnicom Group (POG), French pub Boursier reported on a rumor the holding company could be close to extending […]
Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads – a project involving an ad-buying platform to rival AdWords, according to The Wall Street Journal. And of course, both are investing heavily in video content and advertising. What is Amazon’s […]
This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, Moat, Telemetry, Sizmek, comScore, Dstillery and Asia RTB. Read previous interviews with Forensiq, Integral Ad Science, PubChecker and Videology. DoubleVerify is not new to the ad fraud game. When […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that sell directly to advertisers and agencies are now faced with how to handle programmatic sales. Traditional RFPs have recently started including questions about […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Greitzer, co-founder and chief operating officer at Accordant Media. It’s always surprising to me when marketers don’t fully leverage their data. It is only logical that a brand would analyze […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quizzing Ramaswamy Ever since Google’s former ad boss, Susan Wojcicki, took the reins at YouTube, Sridhar Ramaswamy has been running the company’s sprawling ad strategy. He shares some thoughts on display, video and mobile in a truncated chat with Ad Age. Addressing native, he […]
You could be forgiven for not thinking of WPP Group-owned agency POSSIBLE as a media agency. It’s not, of course – certainly not compared to the dedicated media advertising shops beneath WPP’s GroupM umbrella. But POSSIBLE does have an in-house media practice. “We have many clients for which we provide comprehensive media services, but we […]
Despite having close to a half million Instagram followers, upscale retailer Nordstrom knows that “likes” and “follows” are great for growing community and measuring engagement or affinity, but these actions don’t necessarily translate into hard business metrics. Retailers want to know if that showroom-grade snapshot on social actually sold a tube of lipstick. “What we’ve primarily […]
Full-service comms agency Hill Holliday has two types of clients – those who have embraced mobile and those who just aren’t really there yet. The split is about 50/50, said Crystal Snee, Hill Holliday’s platform media manager. But for the majority of those clients, regardless of their mobile acumen, cross-screen activations are just starting to bleep […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Josh Herman, vice president of partner and product strategy at Acxiom. Addressable television has arrived, but where is it taking us? With a reach of more than 40 million households and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Signal Facebook now lets advertisers target mobile users in high-growth countries based on the strength of their network connection. “Targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections, means ads […]
Just days shy of its IPO, Chinese ecommerce giant Alibaba Group reported Q2 revenue of $2.54 billion, a 46.4% increase over last year, while net income skyrocketed to $1.99 billion. The company could raise close to an additional $20 billion out of the IPO based on an average valuation of $168 billion. In a revised […]
Monetate, a platform primarily known for landing page optimization, has expanded well beyond the A/B test. Appointing long-time board member and entrepreneur Lucinda Duncalfe as CEO on Tuesday, the Philadelphia-based company says it’s tackling a “multi-billion dollar” market opportunity: digital personalization. While Monetate’s early product strategy around website targeting and optimization drove early growth for […]
Because advertisers are willing to spend the most at the last click before purchase, it’s where publishers can reap the highest rewards. That’s the focus of publication family Purch – which rebranded from TechMediaNetwork in April and whose owned and operated sites include TopTenREVIEWS, Tom’s Hardware, Tom’s IT Pro, Laptop and Connectedly. “We believe the […]
The advertising research sector saw a bit of consolidation Tuesday, as WPP Group’s Millward Brown revealed it would acquire InsightExpress. Both companies are known for survey-based approaches to advertising campaign measurement. Speaking with AdExchanger, Millward Brown President Stephen DiMarco said there’s a natural fit between these companies’ traditional panel-based approaches and the rise of the […]
“The Sell Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, The Association of National Advertisers (ANA) recently joined online fraud-detection firm White Ops for an effort called “The Marketers’ Coalition.” Together they will look into the issues of impression fraud […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. I recently tried to explain what I do for a living to my 14-year-old son. I found myself telling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Media Revs WPP Group’s revenues rose 2.7% to reach $9 billion in the second quarter as the holding company acquired research firm InsightExpress. Read the earnings release. In an investor note, Pivotal Research analyst Brian Wieser notes WPP’s gross revenues this year are […]
Video demand-side platform (DSP) TubeMogul, which first began trading on the NASDAQ in July, reported $28.7 million in revenue for the second quarter. This was a 127% increase over last year, when that figure totaled $12.6 million. Total advertiser spend in Q2 was $61.1 million. Read the earnings release. As a point of reference, video […]
When Live Nation Entertainment appointed Xaxis alum Mike Finnegan as its first ever VP of programmatic and product innovation – a role he assumed Monday – it did so with the intention of using its first-party data to build bespoke audiences for advertisers. Formed in 2010 when events promoter Live Nation merged with ticket sales […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom Triscari, CEO at Yieldr. When an advertiser’s CEO, CFO and CMO meet to discuss their programmatic marketing strategy and budget, they increasingly talk about whether to take an in-house approach. […]
Pinterest has the best data among the social platforms that have yet to embrace ads in a big way. It’s often said the company, like Google, is inherently intent-based, exposing potential future purchases each time a user “pins” the wrap skirt or maple countertop her heart desires. Today Pinterest is creating more granularity around user interactions with […]
CPG brands are starting to shell out more on mobile programmatic and the second quarter of 2014 seems to be the burgeoning proof. Mobile ad exchanges Smaato, Millennial Media and Nexage all saw noteworthy upticks in CPG mobile spend in Q2. A report released Tuesday based on global data gleaned from the Smaato exchange found […]
Digital media could be the No. 1 ad category in the US by 2017 with $72 billion in spend, outpacing TV by about $1.5 billion, according to a MAGNA Global quarterly Advertising Forecast released Tuesday. The report attributed the shift partly to “the advent of programmatic buying in digital media and the stabilization of cost […]
Refinery29 started out as a fashion blog, but it’s since expanded its vision: It plans to be the go-to source for millennials on the subjects of beauty, travel and points of view on subjects ranging from dieting to news coming from Ferguson, Mo. It’s also a high-growth company. The digital publication has 15 million monthly uniques, according […]
Interactive video ad tech startup Innovid has changed significantly since its beginnings in 2007, when it had nothing to do with advertising. Though it has since helped companies like Toyota, Chrysler and Sony Pictures serve up dynamic and interactive pre-, mid- and post-roll video ads, and has worked with both Roku and Sony Playstation to […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research, AdExchanger Research. Agencies are walking a tightrope. On the one hand, they are asked to be innovative and strategic thinkers and lead their clients toward brilliant marketing solutions; on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook ID Facebook is understood to be building a cross-device user ID solution that would be baked into its rebuilt Atlas ad server and provide a replacement for the beleaguered cookie. The Information has some details, gleaned from three unnamed sources. “Facebook has been […]
After committing $100 million to develop original video content this quarter, Amazon has invested a whole lot more in the medium, swooping in Monday with $970 million in cash to acquire the video gaming platform Google had been eyeing: Twitch Interactive. Read the release. Variety first reported news of Google’s interest in May, citing sources claiming it […]
