Quantcast is going ahead with its efforts to offer a new opportunity for marketers who wish to leverage the millions of Quantcast pixels all over the Internet that can help provide insight into audience. Dubbed the “Media Program” (see release), here are the details from Quantcast: The Quantcast solution applies marketers’ unique customer interaction data […]
Tim Ogilvie is CEO of AdBuyer.com, an online media buying platform. AdExchanger.com: What is AdBuyer.com and how did it begin? TO: AdBuyer.com is a media buying and optimization platform for auction-based media. We provide a full suite of tools to help online marketers understand how their online advertising is performing and what they can do […]
Following up on last week’s news that Microsoft’s Admira technology would provide the backbone for Publicis/VivaKi’s entrance into the television ad exchange space (Reuters) as advertisers hunt for audience, today finds Microsoft peddling Razorfish to Publicis, supposedly one of the leading candidates to acquire the venerable Seattle-headquartered agency. The rumored acquisition price according to the […]
John Nardone is CEO of [x+1], an online buying platform and data company. AdExchanger.com: What trends is [x+1] seeing from its clients in 2009? Can you describe momentum for [x+1] this year? Revenues, deal size, vertical strengths, product interests, etc.? JN: [x+1] has been extremely fortunate in 2009 to see its client list, revenue and […]
Omnicom Media Group CEO Matt Spiegel let another crumb drop regarding what’s going on with OMG’s media buying platform strategy in an interview with MediaPost’s Laurie Sullivan. Apparently, (no surprise) behavioral targeting is in the middle of it. With the exchange model swimming in data with – potentially – real-time bidding’s help, behavioral targeting and […]
Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics – audience measurement, campaign analysis tools and web analytics – in your opinion, which one is the toughest to grasp for the end client? JC: One the one hand, I think the most vexing thing for […]
The world of media optimization and ad exchanges is taking off. Need proof? Even AdExchanger.com is getting in the news. From Cynopsis Digital, an industry newsletter that informs readers about the latest and greatest in the digital media world, comes the following: “Media buyers, planners and advertisers interested in the growing online ad exchange model […]
Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CH: Teracent has seen very positive growth and revenue in 2009 and so far has […]
“Give us back our lunch money!” At times, the loathing is over the top. Certain members of the advertising ecosystem (even ad networks) have little respect for the ad network model. It’s as if someone stole the complainers’ lunch money each and every day of the year. All ad networks have ever done is provide […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: Of the four ad solutions you provide according to your website (Display Ads, Synched Ads, Undertone Video and Full Page Ads), which is the fastest growing and why? Any surprises or trends that you’ve seen in 2009? AS: We are seeing growth […]
