Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.) Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior. Let’s review the results…
It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. I’ve talked a lot about the odd couple pairing of the CMO and […]
Facebook now holds a secure place behind YouTube as a video content property as online streaming continues to grow, according to the latest comScore rankings. Read the release. A year ago, comScore’s July 2011 video rankings had Facebook in the number three spot, behind video music site Vevo. Google Sites, as comScore identifies YouTube along […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]
A new Real-Time Bidding buyer’s guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today’s demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might’ve been expected, though a lack of measurement consistency and other problems may be hindering marketer […]
Facebook’s nascent real-time bidding marketplace is steadily ramping up. The Facebook Exchange continues to add new RTB partners and may be close to publishing a list of approved Facebook Exchange vendors to its Preferred Marketing Developers directory. The list of approved Exchange RTB partners now includes 14 firms, up from 9 in late June – […]
GroupM has promoted North America CEO Rob Norman to run its digital kit and kaboodle on a global level. Among his objectives is closer management of dealings between GroupM’s thousands of digital specialists and the spangled array of ad technology partners. The WPP-owned media agency network has never had a Chief Digital Officer before. Speaking […]
On its earnings call last month, eBay said its mobile transactions will double this year, to $10 billion – a big number that includes mobile commerce spending for both eBay and PayPal during 2012. “The share of mobile transactions as a percent of our total is growing dramatically,” CFO Robert Swan told analysts. Given this […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. When someone is betting millions, they’ve typically done their homework. So when you see the current M&A activity in […]
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.
According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.
