Technology

The Online Publishers Association has nobly decided to help the world of display advertising by introducing three, online display ad sizes. Each new ad unit will be implemented and sold only through participating publishers’ direct sales teams later this year. Implicit is that ad networks and exchanges will not be selling these units. Yeah, right. […]

Amidst the mayhem of the current AdMonsters Publisher Forum in New Orleans which brings together ad operations professionals and their ad technology vendors comes news! AdMeld, led by CEO Michael Barrett and founders Ben Barokas and Brian Adams, has released a new tool for client publishers. AdMeld‘s FireMeld enables the ad operations team of web […]

Are those pork bellies or M&M’s in the picture? Ad exchanges get premium billing in Razorfish’s just-released 2009 Digital Outlook paper (PDF here). In the “What’s emerging” section of the paper, Razorfish has imbibed the ad exchange Kool-aid with a four-page spread entitled, “Ad Exchanges: Revolutionizing the Buy-Sell Process.” The exchange feature is even before […]

Google CEO Eric Schmidt made an appearance at the Morgan Stanley Technology Conference in San Francisco yesterday. During the on-stage interview with Mary Meeker of Morgan Stanley, (a little) more information dribbled out on Big G’s ad exchange and display advertising strategy. From CNN: Schmidt also said the search advertising company has a good opportunity […]

This news likely crossed under the radar for many but yield optimizer, Pubmatic, took another step forward into the exchange model by allowing ad networks open API access – the ability to buy from its network of website publishers. To date, yield optimizers have served member publishers by aggregating, and then testing (sometimes may also […]

A flood of behavioral targeting company news coincided with the OMMA Behavioral conference at the Marriott Marquis in NYC this past Thursday. In ClickZ, Michael Katz of interClick noted the recent appearance of new data “intermediaries” – such as yield optimizers Rubicon Project, “meta network” MediaMath and ad data exchanges like Media 6° and BlueKai […]

There should be more to this announcement, no? There is a hint of a new, Google ad exchange strategy involving AdSense if we are to believe David Rosenblatt, Google’s president of display advertising, during his IAB keynote. David Kaplan of PaidContent.org wrote yesterday: Google’s approach: The ad exchange extends the AdSense marketplace. It’s neutral and […]

Amidst the hoopla of the IAB Conference in Orlando, Florida, Yahoo! SVP of Advertising Joanne Bradford says the company plans to leverage its search technology and display ad inventory by implementing retargeting capabilities. Retargeting allows advertisers to re-target a user with an ad after they have been cookied while visiting an advertiser-specified page. In this […]

Enough. The unending criticism from ad industry leadership of ad exchanges, networks and their technology is an abomination. Cut to a scene from the movie, “Network” with Yahoo!’s Carol Bartz poised in the window instead of Peter Finch. Carol: “I’m as mad as hell, and I’m not going to take this anymore!” Today – the […]

You’ve read all the press about declining CPMs in Pubmatic’s AdPrice Index and the dark, dwindling outlook for online advertising. Truth be told, ad budgets are continuing to come online as premium content sites are showing remarkable resilience in spite of the sputtering economy. Yesterday, health and wellness website, WebMD, reported better than expected earnings […]