The AdExchanger Team
About AdExchanger
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.
Our award-winning publication enables the exchange of ideas between all members of the “ecosystem,” including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 24,000 subscribers.
In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology; Omni.Digital, which addresses the challenges marketers face building seamless cross-channel brand experiences; and Clean Ads I/O, a conference focused on making advertising better.
The AdExchanger Editorial Team
Allison Schiff
Managing Editor
Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Hana Yoo
Senior Editor
Hana Yoo is a senior editor at AdExchanger. Driven by a love for storytelling and language, she comes to AdExchanger with more than a decade of experience as an editor, writer, and content strategist. Hana has worked in a variety of industries on a diverse range of projects, from magazines and online college course materials to e-commerce and B2B content. You can reach her at [email protected].
Anthony Vargas
Senior Editor
Anthony Vargas ( [email protected] ) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.
Alyssa Boyle
Senior Editor
Alyssa Boyle ( [email protected] ) covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.
Andrea Larick
Director of Events
Andrea Larick is AdExchanger’s and AdMonsters’ Director of Events, handling all things event-related from initial planning to the final execution and everything in between. An event industry pro, she has served in many roles for various publishing companies and event planning organizations to build exceptional experiences for attendees, sponsors and speakers. She remains the caretaker of the AdExchanger and AdMonsters House of Speakers, ensuring no PowerPoint is left behind.
Brittany King
Event Operations Manager
Brittany is the Event Operations Manager, handling all event logistics and sponsor/exhibitor operations for our annual events. Prior to joining AdExchanger, Brittany spent 4 years handling all event logistics for Cynopsis, Cablefax and Esports Business Summit. Brittany has 10 years of experience in all parts of the Event Industry since graduating from George Mason University with a BS in Tourism & Event Management. She lives in Maryland with her husband and two pups.
Tony Rifilato
Associate Editor
Tony Rifilato is an associate editor at AdExchanger.com covering the linear and streaming TV space, ad tech and other topics. Previously, he was the Ops & Tech editor at Fund Intelligence, a leading daily news and data platform for the US mutual fund industry, where he covered D&I initiatives, the impact of Covid-19, the growing use of front-to-back automation, cloud technology, ETFs, large servicing/M&A deals and more. Tony is an award-winning journalist and was a senior editor at the Herald Community Newspapers on Long Island, where he wrote countless stories about politics, crime, local government, public corruption, business, education, the environment – and surfing in Long Beach, N.Y. He holds a B.A. in journalism from Hofstra University.
Alison Weissbrot
Senior Editor
As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.
John Ebbert
Publisher & CEO
John Ebbert is publisher and CEO of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb, as well as an entrepreneur.
Haley Howell
Marketing Coordinator
Haley Howell is the Marketing Coordinator at AdExchanger and oversees day-to-day advertising operations, manages the social media accounts and publishes editorial newsletters. Prior to this she worked as a freelance writer for TheUnlockr.com and as an editorial intern for World Screen. She received a B.A. in Journalism from Penn State University.
AdExchanger Events and Advertising Team
Account Executive Chris Lee oversees web advertising sales and strategy as an account executive with AdExchanger. He was previously at Business Insider, where he helped grow the newly established enterprise subscription business. Before transitioning into digital media, he worked in finance and taught in Seoul, South Korea. Chris holds a BS in Economics from Penn State University.
Chris Lee
AdExchanger Business and Marketing Staff
Chris Lee
Account Executive
Chris Lee oversees web advertising sales and strategy as an account executive with AdExchanger. He was previously at Business Insider, where he helped grow the newly established enterprise subscription business. Before transitioning into digital media, he worked in finance and taught in Seoul, South Korea. Chris holds a BS in Economics from Penn State University.
Daniel Meyer
Director of Finance & Accounting
As Director of Finance & Accounting for AdExchanger, Daniel is responsible for the financial management and reporting of the company. He brings over 10 years experience in both public accounting, having earned his CPA, and as a financial executive for a communications design company on Long Island. Daniel holds a Bachelor’s degree and M.B.A. in Accounting from Molloy College in New York. He is also a musician (drums and guitar), and once upon a time was a lifeguard.
Haley Howell
Marketing Coordinator
Haley Howell is the Marketing Coordinator at AdExchanger and oversees day-to-day advertising operations, manages the social media accounts and publishes editorial newsletters. Prior to this she worked as a freelance writer for TheUnlockr.com and as an editorial intern for World Screen. She received a B.A. in Journalism from Penn State University.
Mark Fissell
Head of Product
In his role, Mark’s responsibilities touch the strategy, design, infrastructural requirements, marketing, and measurement of AdExchanger’s products across all businesses. Prior to joining AdExchanger, Mark was in product development and management roles at Business Journals, Inc., Evanta and Gartner. He is a proud alumnus of the University of Connecticut. Mark has yet to run his first marathon…stay tuned.
Chris Lee
Account Executive
Chris Lee oversees web advertising sales and strategy as an account executive with AdExchanger. He was previously at Business Insider, where he helped grow the newly established enterprise subscription business. Before transitioning into digital media, he worked in finance and taught in Seoul, South Korea. Chris holds a BS in Economics from Penn State University.
Daniel Meyer
Director of Finance & Accounting
As Director of Finance & Accounting for AdExchanger, Daniel is responsible for the financial management and reporting of the company. He brings over 10 years experience in both public accounting, having earned his CPA, and as a financial executive for a communications design company on Long Island. Daniel holds a Bachelor’s degree and M.B.A. in Accounting from Molloy College in New York. He is also a musician (drums and guitar), and once upon a time was a lifeguard.
Haley Howell
Marketing Coordinator
Haley Howell is the Marketing Coordinator at AdExchanger and oversees day-to-day advertising operations, manages the social media accounts and publishes editorial newsletters. Prior to this she worked as a freelance writer for TheUnlockr.com and as an editorial intern for World Screen. She received a B.A. in Journalism from Penn State University.
Mark Fissell
Head of Product
In his role, Mark’s responsibilities touch the strategy, design, infrastructural requirements, marketing, and measurement of AdExchanger’s products across all businesses. Prior to joining AdExchanger, Mark was in product development and management roles at Business Journals, Inc., Evanta and Gartner. He is a proud alumnus of the University of Connecticut. Mark has yet to run his first marathon…stay tuned.
