Team Whistle says TikTok’s programmatic ad offerings pale in comparison to YouTube’s more robust, Google-supported ad platform. But while YouTube Shorts’ new revenue share and creator funds can offer meaningful revenue, Team Whistle prefers the predictability of sponsored content.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shorts Deal YouTube’s expansion of revenue sharing to Shorts is a classic move – but with a pretty big twist, Digiday reports. Normally, Google cuts creators in on the ads it serves during or right before their video. But with Shorts, which is a […]
ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts is taking on TikTok through a new revenue sharing model.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor last year (after seven years of top billing) when TikTok took its place for the 2022 show, which was the first VidCon following a three-year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Talk The Tok? With TikTok, it’s like the clone wars. (We’re looking at you, Reels and Shorts.) But TikTok has a special power, which is its seemingly limitless feed of quick, infinitely swipeable, likable, shareable videos. Reproducing TikTok’s success is no […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media is a sound bet. Warren Buffet’s Berkshire Hathaway, for one, just spiked its stake in Paramount. A big factor will be whether relatively high AVOD prices are maintainable over time. Netflix, for example, has been […]
As BuzzFeed struggles with advertiser uncertainty and a drop in user engagement, it reported flat Q3 ad revenue. Advertising revenue was $50 million, matching last year’s Q3. Ad revenue growth decelerated compared to Q2, “driven by ongoing price compression and uncertainty around consumer demand,” said BuzzFeed CFO Felicia DellaFortuna.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. But Instacart hired expansively to meet demand. As online shopping rightsizes, it must readjust. Instacart needs revenue aside from its fee […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding with vlogging, as popular YouTube accounts and podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube. One recent report found that YouTube is actually the biggest podcasting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus … Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro […]
With the lines blurring between traditional TV content and streaming media, YouTube made its upfronts debut this year. YouTube VP Debbie Weinstein explains why.
Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the platform. Though that’s largely because YouTube is pulling all the levers it can to make […]
YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute. “Video has […]
