video ads

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.

When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.

The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.

The mobile web version of Wordle now features interstitial video and display ads that will run after a user clicks “Play” and before the game loads on their screen. The move is part of a broader initiative to expand ad offerings across the company’s portfolio.

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).

Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad delivery.

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Here To Stay Hotel and hospitality companies are well known for their marketing partnerships with food, cosmetics and retail brands. But a recent tie-up between Hilton and Lysol, the cleaning product brand owned by Reckitt Benckiser, on new cleaning protocols across all Hilton hotels […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States, […]

Advertisers can drive themselves mad running prospecting and direct-response videos on YouTube. Testing and targeting video creative on YouTube isn’t easy. But performance marketers like Zipcar still need to figure out which ads work for which audiences. “Everything we do is tied to a cost per acquisition,” said Celine Francois, senior manager of member acquisition […]

The Washington Post on Tuesday released a video product called FlexPlay that loads videos faster in diverse environments and customizes them to extract more engagement. Advertisers can use FlexPlay for video ads that run on the Post’s website, as well as those that run offsite, in exchange for a premium on the CPM. The idea […]

AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product road map. AnyClip will also hire about 100 people globally this year to support growth in Europe and Asia. It also intends to examine non-organic growth opportunities for companies that fit its […]

Sometimes Mihkel Jäätma has to break some hearts. Jäätma is CEO of Realeyes, a London-based company that uses so-called “emotional analytics” to measure subconscious responses via webcam to video content based on four key metrics: attention, retention, engagement and impact. The process is conducted with opted-in panels, and videos are scored on a scale from […]

The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone. “Since the banner is digital advertising’s legacy, it’s what most people defer to when considering creative, ad serving and measurement,” said Jeremy Sadwith, VP of engineering at mobile ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ads Under The Microscope In “The Wild West of Online Video Ads,” a hard-hitting new article from DIGIDAY’s Mike Shields looks at an example from what he says is a Blinx screensaver which served a Tremor Video video ad as well as a […]

Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they’re […]