• Mobclix Returns As Axonix

    Mobclix, the mobile ad exchange that was acquired and subsequently sold by the troubled mobile marketing agency Velti, re-emerged Tuesday as Axonix. GSO Capital Partners, a division of Blackstone, bought Velti’s US, British and Indian mobile marketing divisions (including Mobclix) in November last year. Axonix will officially launch next month in a partnership with Telefonica, […]

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  • Tremor Video Hires Mobclix Engineers Amid Grumblings Of Mobile Insufficiencies

    Video advertising platform Tremor Video announced Tuesday that it had hired 10 engineers from the recently shuttered mobile ad exchange Mobclix. The former Mobclix team will work on the development of Tremor’s programmatic buying solutions for brand advertisers. Tremor Video was eager to hire its engineers for their experience in mobile and programmatic solutions, said […]

  • Mobclix Co-Founder Krishna Subramanian Quits Velti

    Krishna Subramanian, the chief marketing officer of the mobile marketing agency Velti and co-founder of ad exchange Mobclix, which Velti acquired, has resigned from the troubled agency. In an email, Subramanian writes, “As many of you already know I have moved on from Velti. I am grateful to have co-founded Mobclix and humbled by the part […]

  • Don't Walk Into Walls: Finding The Real Value Of Mobile Location Data

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krishna Subramanian, Chief Marketing Officer at Velti. When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at […]

  • BlueKai Adds Data From Velti's Mobile Exchange

    Velti is providing BlueKai, a data intelligence company, access to its mobile marketing data, thanks to a new partnership launching today. Aggregated data from Velti’s RTB mobile ad exchange, called Mobclix, will now be a part of the data available for BlueKai clients, which will expand reach and better target mobile and cross-platform campaigns. Velti […]

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  • Velti VP Sullivan Sees Mobclix' Long Tail Focus As Key Synergy In Acquisition

    Late last week, UK mobile marketing firm Velti announced that it had acquired mobile ad exchange Mobclix, which “connects more than 25 online, video and mobile ad networks including Millennial Media, Jumptap, InMobi, Traffic Marketplace, Mojiva and Smatto,” according to the release. Read more. Dakota Sullivan, VP of global marketing at Velti, discussed the acquisition. […]