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»US News & World Report

US News & World Report Reworks Sponsored Content Experience

Could it be that we’re entering the second generation of sponsored content? Nativo CEO Justin Choi thinks so. His case in point: US News & World Report, which started its sponsored content studio, BrandFuse, in 2012. “Publishers are shifting from the first gear of native, which was adoption and seeing if they could find success... Continue reading »
by Sarah Sluis // November 18th, 2015 //
»
 

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