• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»US News & World Report

US News & World Report Reworks Sponsored Content Experience

Could it be that we’re entering the second generation of sponsored content? Nativo CEO Justin Choi thinks so. His case in point: US News & World Report, which started its sponsored content studio, BrandFuse, in 2012. “Publishers are shifting from the first gear of native, which was adoption and seeing if they could find success... Continue reading »
by Sarah Sluis // November 18th, 2015 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them
  • Consent, Not Data, Is The New Oil
  • The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now
  • When Third Comes First
  • IAS Acquires Contextual Targeting Company; CPGs Create Retail Alliances
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved