Tubi

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits.

Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale afforded to other digital content companies, local TV is at a competitive disadvantage.

Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney and NBCUniversal, it lacks lucrative sports rights that help drive viewership. What Fox does have, though, is Fox News.  Roughly […]

Is it just me, or do third-quarter earnings always seem especially strange?

The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes.

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best practices are emerging.

Will programmatic buying inevitably lead to a repeat on CTV of what happened with digital media publishers? We asked Roku, Tubi and NCBU that question on stage at our Programmatic IO event in Las Vegas.

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.

The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.

Since launch, 82% of advertisers that buy inventory through the Yahoo DSP have tried Backstage at least once. And buyers are seeing lower CPMs from cutting out SSPs.

Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.

In today’s newsletter: Amazon’s DSP doesn’t compare to Google’s and TTD’s; US ad spend looks strong this year; European Commission will investigate Google, Apple and Meta under the EU’s DMA.

In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.

Excluding the long tail of CTV is a hangover from a linear age when audiences clustered around a small subset of wildly popular shows. The idea of “premium” is subjective in a climate packed with vast amounts of content catering to diverse and passionate audiences.

These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]

Tubi’s ad load felt fair, considering it’s free. But some of the streamer’s ad placements felt jarring relative to the content and, at times, the other ads in the pod.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case over Google’s dominance over the online advertising market. The DOJ sued Google in January alleging that the behemoth – sorry, the company – not only […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tubi Or Not Tubi Fox-owned Tubi recently made its first ping on Nielsen’s radar with 1% of US TV viewership – just in time for Tubi’s first-ever advertiser conference ahead of upfront season on Thursday, where it showcased glitzy new data partnerships. And […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened to all the titles HBO Max just cut, they were rehomed across two other streaming platforms. On Tuesday, Warner Bros. Discovery announced that it’s making more than 220 canceled titles available on Roku and Tubi […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Greg Morrow, general manager, streaming media group at Bitcentral. We all know about the value of CTV. But there is rarely any conversation about the spread of audiences and how to reach them.  CTV tends […]

FAST channels are a good way to channel (pun intended) more viewers into VOD content libraries. Without sign-ins, payment or the burden of deciding what to watch, FAST channels have a lower barrier of entry, and ideally, viewers who find something new they like on FAST will continue watching the series more regularly in VOD.

Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context on the back-burner in favor of more granular, first-party audience targeting. Now, the pendulum is swinging back again. Why? Two words: signal loss.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Agency Revival “Broad-based recovery” is the term of the week, repeated in quarterly earnings calls by ad giants like Alphabet, Amazon and Facebook, as well as the publicly traded agency holding companies, which capped off unexpectedly strong years with additional growth in Q2 […]

After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shunned IAB Europe just elected its new board of directors and guess who didn’t make the cut? Google. For the first time in years, Google will not have a representative on IAB Europe’s board. [You can check out the newly elected crop here.] It’s […]