tracking

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kerri Driscoll, VP of marketing strategy at Merkle. At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Two Google seems perennially mired in litigation these days. The latest legal salvo hurled at the tech giant is a $4.16 billion class action lawsuit in the UK alleging that Google illegally tracked 4.4 million iPhone users nearly 10 years ago in England […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change […]

It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l’informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course […]

Mobile advertising IDs are probably not long for this world. Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that […]

Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with […]

Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party […]

Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig […]

Facebook violates EU law by tracking users for targeted advertising, a European privacy panel said Tuesday. The report was commissioned by the Belgian Privacy Commission, which sits under the EU’s European Commission, and is an updated version of an initial draft that surfaced in February. A key development of the update claims that Facebook cookies […]

Just a week after Yahoo’s Q2 earnings call, in which CEO Marissa Mayer said she was looking to position Yahoo as a “mobile-first company,” the M&A bug has hit again: Yahoo is acquiring mobile analytics platform and ad marketplace Flurry. Publishers sell their ad inventory through Flurry’s platform or buy traffic from applications, which also provides analytics to […]

Connecting consumers across devices is on every advertiser’s mind these days, and vendors are ramping up to accommodate. Add Sizmek to that list. The ad tech company plans to release during the second week of May Device Intelligence, an analytics feature designed to enable targeting and measurement of mobile ads. The analytics component is made […]

The belief that cookies don’t work on handhelds or tablets, requiring an alternative tracking mechanism, oversimplifies the complex problem of mobile tracking. While advertisers cannot use third-party cookies to track mobile users the same way they would a desktop user, cookies can indeed be applied to an extent in a mobile environment. And while many […]

As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do the same. Earlier this week, Schumer, D-NY, unveiled a code of conduct that would require retailers that collect consumers’ mobile data to post in-store signs letting shoppers know they are being […]

In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browser-based DNT solution for Internet users. The self-regulatory group will also begin its own efforts to initiate a browser-based tracking choice mechanism for Internet users, […]

Mozilla’s move to stop third-party cookie tracking in the latest version of its Firefox browser – echoing Apple’s Safari browser attributes – has attracted wide attention across the advertising industry.   And no wonder – Mozilla’s Firefox has about a 23% share among consumers in the browser market. AdExchanger reached out to a selection of […]