The Washington Post

Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.

YouTube TV launches new skinny TV bundles; anti-ad Substack is testing ads; Google strikes new publisher licensing deals to feed its AI.

Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.

Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.

AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future. 
 

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.

IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.

Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.