The advertising industry is abuzz with the potential of shoppable television. But the concept of buying something directly from your television isn’t new; it began back in the ’80s with channels like QVC and HSN.
Happy Thanksgiving to all of our readers! What we’re most thankful for, obviously, is all of you.
Meta’s privacy policies are uniquely impenetrable. Plus, Google once thought Apple would likely expand its ad business to third-party apps.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Since programmatic is all about advertisers looking for low-cost impressions, Likewise gets more revenue from direct deals that rely on its first-party audience data.
Enjoy this weekly comic from AdExchanger that highlights the digital advertising ecosystem … and a happy Thanksgiving to all who celebrate!
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency […]
