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  • Platforms

    Google Ads Will Now Use A Trusted Execution Environment By Default

    BY Anthony Vargas// September 12th, 2024

    Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.

    Tagged in:
    • alternative IDs
    • Chrome privacy sandbox
    • confidential matching
    • featured
    • GitHub
    • Google Ads
    • Google Ads Data Manager
    • google cloud
    • Google ID
    • IAB Tech Lab
    • Kamal Janardhan
    • LiveRamp
    • RampID
    • TEE
    • the trade desk
    • Trusted Execution Environment
    • UID2

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