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»Talent

The Future Of Talent, With Publicist CEO Lara Vandenberg

When Lara Vandenberg launched Publicist earlier this year, things didn’t go as planned. She had returned to her native Australia to weather the coronavirus pandemic, and was working nights in order to collaborate with colleagues in New York. On top of that, she was sick with COVID herself. But launch she did, and she has... Continue reading »

by Zach Rodgers // December 1st, 2020 //
»
Kevin Ryan headshot
The Facebook Boycott For The Rest Of Us

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Ryan, CEO at Motivity Marketing. Surviving without Facebook should be easy for any advertiser to do. From a success measurement perspective, it should be just another interchangeable channel on... Continue reading »

by AdExchanger // July 24th, 2020 //
»
Agency Talent Churn Puts A Strain On The Entire Ad Tech Ecosystem

Agencies are straining to recruit and retain data-driven talent. Prospects with a strong background in statistical analysis and data mining – the second most popular skill on LinkedIn as of January – aren’t necessarily looking to work at a media agency. And it’s hard for agencies to retain employees due to a business culture that... Continue reading »

by Alison Weissbrot // August 29th, 2016 //
»
Agency And Ad Tech Expertise Create A New Breed Of Marketing Talent

A handful of ad tech employees who started out at agencies are now returning to senior-level agency roles. And they’re bringing a particularly valuable blend of skills with them. According to Accuen CEO Megan Pagliuca, that initial agency experience is key. “There’s a big con of hiring people from ad tech [without an agency background]... Continue reading »

by Alison Weissbrot // March 17th, 2016 //
»
 

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