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»SumAll

Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs

Facebook’s declining organic reach has plagued small- and medium-sized businesses (SMBs) since it tweaked its algorithm about eight months ago. A study by analytics platform SumAll, released in October, highlights exactly what that fallout looks like for smaller advertisers on Facebook. Because Facebook’s algorithm change reduces the reach of Facebook posts, it has made it… Continue reading »
by Liz Rowley // December 8th, 2014 //
»
Agencies: Data Visualization Still ‘More Flash Than Substance’

An array of visualization products have emerged to help marketers turn “big data” into smart data. This week has brought announcements around visualization from the likes of Tag Man, Placeable and SumAll. Meanwhile, plenty of other data and analytics vendors — including Tealium, Adobe, IBM, Acxiom and Domo – are investing in this area. But… Continue reading »
by David Kaplan // October 3rd, 2013 //
»
 

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