On Tuesday, mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga. That’s a lot of mobile. But with more scale and direct connections to app publishers, said LoopMe CEO Stephen Upstone, “more brand dollars are going to move into the app environment.”
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Stephen Upstone, CEO and founder of LoopMe. Brand marketers hire media agencies to streamline the advertising process, remove barriers and deliver clear and measurable ROI. The recent news that the MRC suspended two DoubleClick […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Upstone, CEO at LoopMe. Big, dominant Internet and app players are investing heavily in mobile native video advertising. Facebook, for example, could sell $700 million worth of autoplay native […]
