Sam Altman

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.

It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be.

Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney and NBCUniversal, it lacks lucrative sports rights that help drive viewership. What Fox does have, though, is Fox News.  Roughly […]

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Newsweek launches an AI-powered homepage to offset traffic losses from AI search; OpenAI pulls an emergency pivot back to focusing on ChatGPT; and copycats dilute the impact of Spotify Wrapped.

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  Click here to see what inspired this week’s comic!

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

OpenAI will almost certainly launch an ads business; live sports broadcasts are opening up to programmatic; brands and publishers are not happy about Google’s AI overviews.

Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting questions as to why those domains were ever monetized; and a resurgent David’s Bridal thinks it can reach profitability this year.

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings.

Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, gen-AI companies must get real about the value journalism brings to their products.

On the eve of ChatGPT’s first birthday, we asked a few brand and agency experts: How are you using and thinking about generative AI tech in your marketing, one year after ChatGPT’s debut?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. United We Target United Airlines may join the retail media network runway, reports The Wall Street Journal.  The appeal is obvious. Companies with a sliver of attention during a taxi ride, or even an elevator ride, boast of their “captive audiences” – and that’s nothing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]

History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment data supplier for Google, Meta, TikTok, Snapchat and Pinterest.  Although Google and Meta have their own first-party payment data strategies (see: Facebook and Instagram Shops, […]