The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
When it comes to the red-hot retail media sector, history doesn’t have to repeat itself. Here’s how to add accountability and transparency to a space where those attributes are sorely lacking.
Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.
NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns.
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.
Two startups team up to help brands target TV viewers based on what – and where – they buy. Meanwhile, TikTok remains in will-they-won’t-they purgatory.
Achieving consensus on the definitions for even baseline retail media metrics required a tough 18-month slog. Unfortunately, this was the easy part.
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Best Buy’s shares jumped more than 10% on the news. Wait, what? Although sales […]
Retail media is built on its attribution quality, but real purchases can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality inventory.
Topsort raised $20 million, with plans to seize the 2024 opportunity for post-cookie ad tech.
Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.
This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships.
Instacart is expanding its ad offerings with Caper Carts, the Instacart-owned shopping carts that scan items for self-checkout. But the rollout will be gradual while Instacart figures out how the ads are actually impacting shopper behavior.
MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. Now, the company is turning its attention to measurement and attribution companies that might make lucrative acquisition targets.
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that’s what appears to be happening.
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Retail media is exploding, but there are some obstacles standing in the way of growth. The main issue is a lack of standardized measurement, which is why it’s time for retailers to work together, says Kristi Argyilan, SVP of retail media at Albertsons Companies.
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation.
Three years after launching a retail media network, specialty food retailer The Fresh Market has a print magazine and a new live-stream shopping program.
Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP of product management for ads. The answer is yes and no. Yes, companies are jumping on the RMN bandwagon – but it’s not hype, as long as retail media can prove its value.
In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media has a long way to go before the category is mature.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Story Short Short-form video content is often thought of as tangentially competitive to traditional TV broadcasters and entertainment studios. That’s partly because short, user-generated social content (TikTok in particular) doesn’t compete directly with TV studios for ad budgets, writes Doug Shapiro, a broadcast […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their stores for hybrid ecommerce fulfillment. The idea isn’t new. Best Buy, Nordstrom and others have used stores as online shipping hubs for years. But the […]
AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media? That’s the question posed by The Atlantic in light of Kanye West’s recent purchase of Truth Social, a conservative social platform, and Elon Musk’s will-they-won’t-they Twitter drama. Immediate fears are overblown. Truth Social’s user base […]
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday. “But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”
