The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
When it comes to the red-hot retail media sector, history doesn’t have to repeat itself. Here’s how to add accountability and transparency to a space where those attributes are sorely lacking.
Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.
NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns.
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.
Two startups team up to help brands target TV viewers based on what – and where – they buy. Meanwhile, TikTok remains in will-they-won’t-they purgatory.
Achieving consensus on the definitions for even baseline retail media metrics required a tough 18-month slog. Unfortunately, this was the easy part.
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Best Buy’s shares jumped more than 10% on the news. Wait, what? Although sales […]
Retail media is built on its attribution quality, but real purchases can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality inventory.
