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»Rebecca Lieb

With Sorrell Out, How Can WPP Get Back To Growth?

No other holding company has had its CEO as ingrained as WPP. Now WPP must keep its massive organization, with so many disparate agencies and pieces, together without Sorrell. “He was important not only as the voice, look and feel of WPP, but he was very much involved in the day-to-day operations,” said Rebecca Lieb,... Continue reading »
by Alison Weissbrot // April 18th, 2018 //
»
Emerging Content Marketing Tool Stacks Will Emulate, Link To Paid Ad Stacks

Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. "The major vendors—Adobe, Salesforce, Oracle—they're all talking about their marketing clouds. What is that? It is an amalgam of the tools they're compiling that cover everything involved with ads,  creative, targeting, serving and... Continue reading »
by Ericka Chickowski // May 14th, 2014 //
»

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