“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. 2016 may well be remembered as the year of mistrust. Around the world and here in America, populist movements were fueled by a rising […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for Yahoo! I read a lot: business plans and other fiction, nonfiction and — more recently — William Safire’s “On Language” columns. I’ve always been […]
AddThis, the social sharing tools and analytics provider formerly known as Clearspring, is trying to solve a problem that has long plagued the business of using online data – how to incorporate information from the physical world consumers mainly inhabit alongside their digital characteristics, profiles and behaviors. In its bid to address those digital data […]
