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»publisher brand safety

Publishers Find Themselves Caught Up In Brand Safety Nets

Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis. Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects. The filters... Continue reading »
by Sarah Sluis // December 7th, 2017 //
»
 

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