Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper.
Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics.
The inspiration for creating Actionable is right there in the company’s name. Its aim is to help companies predict whether their customers are satisfied and then take action on that information.
Assessing a customer’s lifetime value (LTV) usually requires observing that person’s purchase behavior over time. But there are more efficient ways to calculate LTV earlier in the customer journey, said Emad Hasan, CEO and co-founder of Retina, a startup that uses machine learning and data analytics to help brands predict LTV and lower customer acquisition […]
Here comes the customer data platform consolidation: Amperity is buying customer analytics platform Custora to help clients do more with their data in a merger announced on Tuesday. Kabir Shahani, Amperity’s CEO and co-founder, declined to share a deal price. The companies will spend the first 100 days following the acquisition focused on fully integrating […]
Paris-based analytics platform Contentsquare said Monday that it’s raised a $60 million Series C just one year after announcing its $42 million Series B. The fresh round, led by French private equity firm Eurazeo, brings the company’s total funding to $120 million since 2016. This raise, like the last, is going toward research and development […]
TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its spin-off from sister company eBureau, an offline data and predictive analytics platform which itself was […]
Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City. Remember when everyone kept predicting the seminal year of mobile, year after year, until the question became moot because mobile was everywhere? The same thing is happening […]
Segmentation for retargeting is often a very manual process that relies heavily on what someone’s done in the past. App marketing platform Jampp wants to help advertisers craft predictive segments that anticipate what someone will likely do in the future. Jampp’s predictive segments technology, which exited beta on Thursday, uses machine learning to analyze around […]
What’s better than first-party shopper data? First-party shopper data paired with predictive analytics. That’s the thinking behind Adroit Digital’s acquisition of Arcametrics, a small North Carolina-based company whose technology uses predictive modeling to create lookalike audiences based on high-quality customers. Adroit declined to share details of the deal, including price, although company president Jacob Ross […]
