Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B. In the five years since Spilman joined to […]
Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with Publicis Groupe’s follow-up acquisition of Epsilon. This week on the podcast, IPG Chief Data and Technology Officer Arun Kumar comes into the studio for a frank discussion of the deal and the larger trend of […]
It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo, […]
WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic. “When Xaxis was started it was very much around this concept of leveraging programmatic to help advertisers reach audiences,” Global CEO Nicolas Bidon says in this week’s episode of AdExchanger Talks. But over time that old definition of programmatic has become […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. The godfather of programmatic has retired from advertising. Or has he? In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. O’Kelley, known to friends […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The desert sun rises in Las Vegas, emerging from the eastern horizon like a roll-up LG OLED TV. The device manufacturers – reps from TV […]
While B2B marketers commonly rely on white papers and infographics, SAP is starting to embrace branding to stand out amongst consumers. But it can be tough for an enterprise tech company to connect with people in their everyday lives. So, SAP launched a podcast called “Searching for Salai,” a story about Leonardo da Vinci’s fictional […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The Wild West days of ad tech are over. Any new startup that wants to stick around must show it can be a business first, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. In the podcast studio this week, GCA Advisors managing director Josh Wepman talks about the changes afoot in television. Wepman has sold companies to Google, Snap, Yahoo, Pitney Bowes and Telstra, among others, and TV is his key strategic focus right now. “When you think about […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin. This is Facebook’s first time on the podcast, so there was plenty of ground to cover. Rabkin, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right Place, Wrong Time Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on more […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. In the early days of sell-side platforms, publishers who were not 100% reliant on Google for yield optimization almost certainly worked with one of two competitors: Rubicon Project or PubMatic. They were like the Nadal and Federer of […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Programmatic may have cut its teeth as a direct response medium, but advertisers are also starting to embrace it for upper-funnel campaigns. However, if branding is your goal, the rules of engagement are different. This week on AdExchanger […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. It was a long journey from OpenX CEO Tim Cadogan’s bucolic upbringing in Dorset, England, to the technology centers of California, where frenetic change is the only rule. Cadogan has had a front-row seat to several waves of […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TV […]
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference taking place Oct. 15-16. One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a […]
Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. This week’s podcast guest, LUMA Partners CEO Terry Kawaja, will deliver a presentation on digital media investment trends at AdExchanger’s upcoming Programmatic IO New York conference, taking place October 15-16. You knew we’d have Terry Kawaja on […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Inventory A couple of years ago, Snapchat charged between $300,000 and $500,000 to sponsor a Lens, and video ad campaigns were $750,000 a pop. Today, Snapchat ads have a lower CPM than Facebook or Instagram and soon every type of ad product Snapchat […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager Alastair […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. “I was always very interested in the data […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008, followed by Simpli.fi, a programmatic platform for local advertisers. This week on […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg. “I’m still a dyed-in-the-wool CPG marketer,” he says in this episode. “Marketing is marketing, […]
