“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at dentsu Media US. If you’re planning for the impending death of the cookie, that’s a productive focus – but also, think bigger. Those keen on planning for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at Dentsu Aegis Network Media. The idea of a safe place where marketers can analyze sensitive data has been around at least since the early […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, senior vice president and digital analytics practice leader at Merkle. I have a confession. As a marketing analytics professional, I’ve bashed the likes of Facebook and Google for […]
