Even with the amazing storylines, this NBA season brought a steep decline in local TV viewership. While it’s tempting to frame this as waning fan interest, these drops are symptoms of a media ecosystem in transition.
It’s anyone’s guess how CTV advertising will eventually look. But, today, there are no rigid standards, writes Operative’s Mike Pollard.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with […]
The former CTO of Disney ABC Television, Michael Napodano, who also spent a decade at NBCUniversal, joined Operative on Monday in the newly created role of Chief Delivery and Information Officer. “Having been on the programming side of the house for so long, I wanted to challenge myself to be a part of a company […]
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on. Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. Since […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown, CEO at Operative. TV is not dead. Advertising is not dead, either, but it is changing, fast. That’s an opportunity for growth. Equity analyst Omar Sheikh has predicted that advanced TV will […]
Lorne Brown, former CEO of Operative and president of SintecMedia, will ascend to the CEO position at Sintec Media. Outgoing CEO Amotz Yarden will assume a seat on the board. As CEO, Brown plans to continue executing the vision he and Yarden laid out last November when SintecMedia acquired Operative for $200 million, about six […]
Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovation in programmatic ad management. Actually, it was […]
SintecMedia will acquire Operative for nearly $200 million in a move that will give media companies with linear TV and digital businesses one software system to manage proposals, trafficking and billing. “We are future-proofing [media companies’] businesses by helping them create a single stack for linear and digital,” said Operative CEO Lorne Brown, who will […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative. Premium content publishers have a reputation for not being very technical. Any time a new digital channel arises, the more technical it is, the more […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. You’ve heard it before: Digital and TV are converging. We may talk about it, but many haven’t stopped to examine the hard technical and operational challenges that media companies […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I can’t tell you how many times I’ve heard high-level publishers and advertising executives bring up the huge promise of programmatic TV. In theory, programmatic TV buying allows advertisers […]
Until a few years ago, Bauer Media sat on the digital advertising sidelines. Since Bauer Media earned most of its revenue from newsstand sales of well-known brands, such as InTouch Weekly, J-14 and Life & Style, it didn’t want to give content away for free online. “The strategy until a few years ago was to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. How can we reach the people we’d ordinarily try to reach on their televisions, now that they no longer look at their televisions? Consumers aren’t just watching cat videos […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. New viewability measurement capabilities and the discovery of rampant fraud in ad exchanges has led advertisers to question whether any online advertising is actually seen by viewers. As a […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. There’s a lot of talk that programmatic advertising brings more money and less overhead cost to an organization, leading to publishers rapidly expanding their programmatic channels. By 2016, eMarketer […]
Back in December, Operative founder Lorne Brown reclaimed the CEO role at online ad sales software management company. He replaced Mike Leo, tapped for the post back in 2004. The New York company is working on serving the largely untapped mid-market and smaller publishers and while looking to sharpen its position as an alternative to […]
In November, Guardian announced a partnership with Operative where Guardian’s “print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012.” Read the release. Andy Beale, Technology Director at Guardian News and Media, […]
