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»open data partnership

All Aboard The LiveRamp Train. Next Stop Ensighten

No rest for LiveRamp. The Acxiom-owned data onboarding company announced a new partnership Thursday with enterprise tag-management provider Ensighten – the third such alliance in just a little over a week. Prior to the Ensighten deal, LiveRamp joined up with video firm Eyeview and location-focused mobile ad company xAd, both examples, said LiveRamp CEO Auren... Continue reading »

by Allison Schiff // September 4th, 2014 //
»
Better Advertising CEO Meyer On Open Data Partnership, FTC's Do-Not-Track List And Ghostery

Last week, Better Advertising announced that it would be directing the Open Data Partnership (ODP), which "will provide consumers with full transparency into this data and enable them to edit their information or opt out completely from any participating company’s cookie." According to the release, initial partners include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount... Continue reading »

by AdExchanger // December 7th, 2010 //
»
 

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