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Neil Shapiro

  • Digital Out-Of-Home

    New York’s MTA Enables Programmatic Across Its Entire DOOH Network

    BY Anthony Vargas// March 19th, 2024

    Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.

    Tagged in:
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    • DOOH
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    • Geopath
    • Jonathan Conway
    • location data
    • MFour
    • mobile attribution
    • MTA OOH
    • Neil Shapiro
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