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»mobile ad platform

Ericsson Is Rolling Out A Mobile Ads Platform For Telcos

Ericsson is about to enter an unexpected space: ad tech. The Swedish networking giant is testing a mobile ads platform to aggregate anonymized deterministic data from across telecom operators to power targeted advertising. Ericsson declined to say whether it’s building the platform itself, licensing it or buying an ad tech company to power its nascent… Continue reading »
by Allison Schiff // March 1st, 2017 //
»
Cracking The US Isn’t Always Easy For International Ad Tech

The US market can be a tough nut to crack for an international startup. “If you’re not a US company, there are hurdles,” said Frederic Joseph, global COO and UK chief exec at French mobile retargeting company S4M. “Some people think, at least on some level, that if a company doesn’t come from the US,… Continue reading »
by Allison Schiff // September 8th, 2015 //
»
Cheetah Mobile Hunts Its Next Prey: Mobile Monetization

Cheetah Mobile is changing its spots. Known more as an app publisher than an ad tech player, the Beijing-based mobile media company launched its own global ad platform on Monday. It’s part of Cheetah’s grand plan to become “one of the top five mobile ad vendors in the world,” said Cheetah Mobile CTO and co-founder… Continue reading »
by Allison Schiff // June 16th, 2015 //
»
Mail.ru Launches A Mobile Ad Platform

Mail.ru, the Russian internet company, today launched a mobile ad platform called myTarget, opening up the Russian mobile audience to advertisers within Russia as well as internationally. The Russian online advertising market has historically been very insular, which is an issue that Mail.ru wanted to tackle, according to CEO Dmitry Grishin. “It’s usually local advertising… Continue reading »
by Kimberly Maul // April 22nd, 2015 //
»
 

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