Facebook has confirmed its agreement to buy Atlas from Microsoft, paving the way for a more robust demand-side offering from the company. In an interview with AdExchanger, Ads Product Director Gokul Rajaram said the primary aim is to help advertisers compare their Facebook ads with all online, and eventually offline, placements. An ad network is not […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Marketplace Strategy at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a few more dollars out of your […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Seideman, Director of Sales, Exchange and Targeting, Microsoft Advertising The holidays are upon us, and it is that time of year when we can reflect on the past 12 […]
Microsoft is preparing to woo digital marketers and agencies with a set of new ad units tied to the release of the Windows 8 OS next month. Rik van der Kooi, corporate VP of the Microsoft Advertising Business Group, tells AdExchanger the new formats — Microsoft prefers to call them “experiences” — will be released […]
In the last three years, Microsoft has metamorphosed from a laggard to something of a leader in the exchange-traded media space. After a false start with its AdECN RTB platform, it now puts all, or nearly all, of its non-reserved inventory on its own ad exchange, which is powered by AppNexus. Daniel Sheinberg is senior […]
Now that NBC Universal has bought back the remaining half of MSNBC.com from former joint venture partner Microsoft, executives say that much of the decision-making and focus of the site’s ad sales will remain in place. It’s worth stating, for perhaps what is soon to be the last time, that MSNBC.com the website bore little […]
With close to 10 years of online ad experience, Jos Moore has seen different roles and roll-outs as part of the ads unit team at Microsoft. Today, she’s the GM in charge of “advertising incubations” at Microsoft which includes incubating the next ad ‘steps’ for online calling service Skype – formally acquired by Microsoft in […]
Rik van der Kooi is Microsoft’s corporate VP, advertiser and publisher solutions. In an interview with AdExchanger last week at the Cannes Lions ad fest, he opens up on a range of topics, including Microsoft’s relationship with Facebook, its display strategy, and the industry blow-up over its controversial stance on Do-Not-Track. How is Cannes treating […]
Members of a key online standards body are hashing out what to do about Microsoft’s controversial decision to ship Internet Explorer 10 with the Do-Not-Track setting turned “on” by default. On a conference call yesterday, representatives of three member companies in the World Wide Web Consortium’s (W3C) “tracking protection” working group argued forcefully that Microsoft’s […]
Bob Liodice, CEO of the Association of National Advertisers, is far from alone in being flummoxed by Microsoft’s decision to roll out IE 10 with Do Not Track “on” by default. But, as a key figure in privacy self-regulation, his confusion is poignant. “This came out of left field: no context, no rationale, no rumors […]
Microsoft’s decision to ship Internet Explorer 10 with Do Not Track “on” by default has created palpable upset in digital ad circles. Evidon, the Association of National Advertisers, and the Interactive Advertising Bureau quickly lambasted the decision, which may renege on a non-publicized agreement among members of the Digital Advertising Alliance that DNT should be a […]
Yesterday, Microsoft Advertising and WPP Group‘s 24/7 Media announced a new deal, which “consists of four main components that will help strengthen advertising technology stacks and expand opportunities for the marketer and publisher clients of both WPP and Microsoft Advertising,” according to a release. Read more about the components. AdExchanger discussed the deal with Dave […]
As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]
Today, in an interview with AdExchanger.com, Microsoft Advertising Exchange‘s Eric Dahlberg and Dennis Buchheim outlined the latest on a number of company initiatives including their company’s approach to technology partners like demand-side platforms. Buchheim and Dahlberg stressed the importance of remaining open to innovation and that DSPs will remain a key demand-side player in the […]
It’s only been 60 or so days since All Things D’s Peter Kafka broke the story, but Microsoft, Yahoo! and Aol made it official in a press release: “The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium nonreserved online display inventory to their respective advertising customers.” And […]
Murthy Nukala is CEO of Adchemy, an online advertising technology company specializing in search engine marketing tools for advertisers. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nukala to discuss his company, his views on the space, and the state of Adchemy today. AdExchanger.com: What would you […]
At the recent AppNexus Summit, in addition to an announcement by AppNexus regarding new APIs which will allow partners to build their own tools on top of the company’s real-time ad platform, Microsoft outlined its plans for roll-out of its owned-and-operated display inventory through its exchange (see the new product page), which is powered by […]
Rik van der Kooi is Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft. He discussed with AdExchanger.com the latest updates on Microsoft’s ad strategy especially as it relates to data-driven, digital advertising. AdExchanger.com: What’s the latest on Microsoft’s ad exchange strategy? Will AdECN re-appear? RvdK: Effectively that’s two questions. Let’s start with the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eXelate Releases Intender Report Data exchange, eXelate, released the “eXelate indeX, a research report based on audience interest and purchase intent trends observed by its data lab.” Among the findings, Apple’s iPad announcement ignited purchase intent for portable computing products – Google’s Nexus One […]
CPM Advisors’ CEO Rob Leathern is reporting that it has received a notice from Microsoft’s AdECN that the exchange is being shut down. “February 15, 2010 will be the final day that ads will be served,” reads the email sent to exchange members. View the complete note on CPM Advisors blog. Update: Leathern has learned […]
CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft And OpenX Get Cozy OpenX CEO Tim Cadogan has made a multi-year deal with Microsoft that will make OpenX technology more widely available and allow his company to leverage (what looks to be) Microsoft’s PubCenter contextual targeting for OpenX customers. Microsoft gets access […]
Following up our post on the media optimization festivities beginning with OMMA AdNets – Whoa, they’ve moved ad:tech to New York City’s Javits Center and out of its convenient but cramped midtown hotel location – ad technology is breaking out! ad:tech New York at the Javits Convention Center, NYC, Wednesday-Friday, November 4-6 On Wednesday, November […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Preferred The New York Times’ Stephanie Clifford says that even though big brand marketers may make a few high profile buys of “premium” ad inventory – such as the home pages of newspapers – it doesn’t mean the newspapers are continuing to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Top Ad Networks For September ComScore released its top 50 ad networks and web properties by U.S. reach in September. 24/7 Real Media continues to climb the ad network charts with WPP Group’s demand at its back as over 150 million U.S. unique users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek’s Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today’s launch of the DoubleClick Ad Exchange is extensive. Paid Content’s David Kaplan quotes one agency executive who offers that the exchange should disintermediate “loathsome ad network arbitrage junkies.” Read more. The New York Times Miguel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Clicking Newteevee’s Chris Albrecht reports that Cablevision will be the first to have TV ads that have a “click here to learn more” button that TV viewers can “click” with their channel changer/clicker/sword. I’ve noticed this functionality on Time Warner’s service in New […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company’s new plans to concentrate on display advertising. Read the whole story. U.S. Gov’t Reviews Yahoo!/Microsoft Deal Kim Hart […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Gets More Cash [x + 1] (read CEO John Nardone’s AdExchanger.com Q&A here) has received $2 million in additional funding according to PaidContent.org’s Tameka Kee. SEC filing here. kirshenbaum bond + partners Hires New CEO Fresh on the heels of news that MDC […]
