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»media rebates

How They Did It: ANA Report Details Widespread Agency Rebate Practices

Media rebates and other nontransparent business practices by US agencies are pervasive, according to a long-awaited study from investigative firm K2 Intelligence that was released Tuesday. The Association of National Advertisers (ANA) commissioned the study last year in light of mounting marketer concerns about undisclosed media agency revenues. Read the full report. Of the 117... Continue reading »
by Sarah Sluis // June 7th, 2016 //
»
 

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