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»media companies

Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »
by Sarah Sluis // January 16th, 2020 //
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For Media Companies, 2020 Will Be Determined By The Choices They Make Now

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense... Continue reading »
by AdExchanger // December 31st, 2019 //
»
Consent, Not Data, Is The New Oil

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends... Continue reading »
by AdExchanger // November 20th, 2019 //
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