Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Madness In NYC There are a ton of ad industry events in New York City next week! It would appear that part of the impetus for all the meetings, conferences and falderol is Internet Week New York. But, this is much busier […]
David Soloff, CEO of Metamarkets, shares details of his company’s first round of financing as well as positioning for the company as it prepares for its next steps. AdExchanger.com: Can you share a bit of background on you? And, where did the genesis of the idea come from for Metamarkets? DS: My cofounder Mike Driscoll […]
Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]
“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. My work focuses on the economics of advertising, but recently I’ve been thinking about the political economy of advertising. After all, advertising dollars don’t have a mind of their […]
John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]
C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]
Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]
Andy Cocker, co-Founder and Managing Partner of UK-based, Infectious Media Ltd, a media agency, discussed the company’s momentum in the media trading space – and the company’s Impression Desk media buying platform – with AdExchanger.com. AdExchanger.com: Please define Infectious Media‘s value proposition. AC: We are a media buying services company, specializing in data driven display […]
Ad network InterCLICK announced last week the “second production version” of the company’s audience targeting platform known as Open Segment Manager (OSM). According to the release, “OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns’ objectives.” Read more. InterCLICK president Michael Katz discussed the product release […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAC Shows Q1 Results IAC/InteractiveCorp reported strong Q1 results led by – among others – its Ask.com and Match.com businesses as losses narrowed and revenue grew. Also, IAC reported a $1.5 billion treasure trove of cash. That oughta buy a few ad technology companies […]
