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»madelyn mills

Data Lessons From Walmart: What We Can All Learn From Retail

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Madelyn Mills, director of marketing platforms and analytics at Providence St. Joseph Health. Having worked in the healthcare industry for several years, it’s fair to say we’re facing turbulent times, with regulatory uncertainties, rising costs, declining... Continue reading »

by AdExchanger // April 1st, 2019 //
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As Health Marketing And Health Care Converge, Exciting Possibilities and Hard Questions

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When Director of Analytics and CRM Madelyn Mills joined Providence St. Joseph Health, the hospital group was transforming from a holding company into a unified enterprise. There was no central marketing function, and Mills helped build a consolidated... Continue reading »

by Zach Rodgers // July 30th, 2018 //
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