After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.
The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
Here are five steps that all advertisers should take to strengthen their supply chains, improve transparency and ensure that MFA Freedom Day is a holiday they never have to commemorate again.
From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweet Tooth In an alternate universe, perhaps, Chrome met its original deadline, and advertisers are 18 months beyond third-party cookies. But here we are, two can-kicks down the road, and some industry observers think Chrome won’t make its 2024 deadline either, Insider reports. […]
Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.
The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair of global advertising, is leaving the broadcasting giant to become Twitter’s new CEO. The news was confirmed in a tweet by Elon Musk, who will be stepping down as CEO within the next six weeks. […]
Musk’s promises to overhaul Twitter’s content moderation and user verification policies have caused brands and agencies to rethink their budgetary commitments to the platform. Plus, Musk’s seemingly disingenuous tone shift on advertising and his tweeting of fake news may make brands more inclined to pull budgets from a platform that was never seen as a must-buy anyway.
Lou Paskalis is on a mission to “save marketing from itself.” “It has to go from what it is today, which is something I sort of endure to get things done, to something I love because it enables me to do things,” Paskalis says on this week’s episode of AdExchanger Talks. Paskalis is a recognizable […]
