Lou Paskalis is on a mission to “save marketing from itself.”
“It has to go from what it is today, which is something I sort of endure to get things done, to something I love because it enables me to do things,” Paskalis says on this week’s episode of AdExchanger Talks.
Paskalis is a recognizable figure for many observers and executives in the digital media supply chain. As a long-time top media executive at Bank of America, Paskalis was vocal about issues facing the advertising industry, from brand safety to the acute need for more transparency.
Now, as president and COO of MMA Global, a job he took earlier this month, Paskalis is in a stronger position to effect broad change. Rather than blazing one trail as a marketer, he helms a marketing trade organization with more than 800 member companies representing marketers, martech and publishers.
“If you’re just an advertiser sitting with a bunch of other advertisers, you want a certain thing a certain way and you don’t care about the rest of the ecosystem,” Paskalis says. “But these conversations we’ve had around the MMA board table and other venues have allowed us to walk a mile in the shoes of our publisher partners, our tech partners and our agency partners – and recognize that we win together.”
Also in this episode: The role of quality journalism, the future of email-based identifiers, redefining the customer experience and who Paskalis would choose to have around the table if he could host a dinner party and invite any four people, alive or dead.