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»latency

Wise Publishing Gets Wise To Latency Reduction

Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity. “Dealing with latency is incredibly… Continue reading »

by Allison Schiff // July 23rd, 2019 //
»
Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?

Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping ads. It’ll become mandatory for display and video ads by March 2019. For now, only Chrome traffic will use parallel tracking, with other operating systems and browsers to be added throughout the rest of the… Continue reading »

by Allison Schiff // October 29th, 2018 //
»
Fyber Rolls Out Pre-Cache Controls To Help Optimize The Load

Berlin-based mobile ad platform Fyber wants to help developers get a better handle on pre-caching, the practice of pre-loading video ad content to reduce load times and ad-serving latency. The company announced Monday that it’ll be releasing a tool within the next few weeks that enables developers to exercise more control over the pre-caching process. App developers… Continue reading »

by Allison Schiff // August 10th, 2015 //
»
Latency Rears Its Ugly Head at RightMedia

A favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency – the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday’s VentureBeat. VB adds that there is a ton of research out there saying the loss in… Continue reading »

by AdExchanger // September 23rd, 2008 //
»
 

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