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Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2.

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment.

Reddit generates “substantially” all of its revenue through advertising, and its S-1 filing reveals its strategy for licensing data and becoming “the leader in contextual advertising.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Admission The discovery process for Google’s federal antitrust trial is already yielding some painful admissions when it comes to reinforcing the industry’s suspicions about Google. Jerry Dischler, VP of Google’s ads business, testified Monday that Google tweaks its search ad […]

Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next month (under the stock ticker CART, of course). Call it a thawing of the tech IPO market, which has been frozen for a year and […]

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom and gloom about the long-term viability of digital publishers in public markets is likely overblown.

Apple’s ATT rollout triggered an industry-wide freakout among mobile ad tech companies. But surprisingly, over the past year Apple has gotten “more accessible,” says Omer Kaplan, CRO and co-founder of ironSource. Also in this episode: Being a newly public ad tech company in a tricky market.

BDG sees opportunity in the parenting vertical, and its acquisition last year of Some Spider was a major step toward ramping up its focus on parenting. The publisher plans to continue creating an ecommerce-focused experience across its portfolio that allows endemic brands to target users throughout their parenting journey, according to Sharon Mussalli, BDG’s EVP of revenue and operations.

Special purpose acquisition companies have fallen out of favor. But demand-side platform AdTheorent, which went public via SPAC late last year, has no regrets about the route it took to IPO.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this […]

OpenX CEO John Gentry on why the company isn’t going public in 2022, its recent COPPA settlement with the FTC and the ongoing challenge of ensuring quality supply in an open exchange.

2021 brought both bounty (IPOs) and challenges (targeting). As ad tech surfed the wave of IPOs, it also weathered attacks on targeting and measurement, as online privacy increasingly became a priority for governments, platforms and people.

Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year. On Thursday, less than a week after changing its name to Basis from Centro, the Chicago-based company confidentially submitted what’s known as a draft registration statement S-1 with the Securities and Exchange […]

Teads might not have its stock ticker yet – the company decided to postpone a planned IPO this summer – but there are lots of other items on the immediate agenda, says Pierre Chappaz, the company’s founder and executive chairman. The programmatic video platform, which is best known for originating the outstream ad unit, has its eye […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit And Weep Reddit could clear $350 million in ad revenue this year, double its earnings from 2020. But Reddit’s percent-growth rate is high because revenue is relatively low; Pinterest has a similar number of active users, but earned $1.1 billion in the first […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who?  Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information reports. However, Vice did raise an additional $85 million from existing investors. A portion of those funds are earmarked for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike […]

The field of public ad tech and digital media companies is growing large – both in number of companies and their market value. To help us untangle all of the M&A, IPOs and SPACs, Progress Partners Chief Operating Officer Domenic Venuto explains how investors approach the digital media and advertising sector. One important tell for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up $410 million in new venture funding from Fidelity, and may raise as much as $700 million in a new round valuing the company at $10 billion, The Wall Street Journal reports. The company raised about […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…  

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such as Bustle, Elite Daily, NYLON and Input, is set to acquire digital media company Some Spider Studios for $150 million, The Wall Street Journal reports. The all-stock purchase comes ahead of BDG’s planned public offering […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPO Craze Another day, another IPO. The latest ad tech company seeking to go public is Altice’s programmatic platform Teads, which filed with the SEC to trade on the Nasdaq, The Wall Street Journal reports. Teads is looking to tap investors while they’re hot […]