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IP2022

  • Digital TV and Video

    Nielsen And VideoAmp Don’t Agree On Much – But They Do Agree On MRC Accreditation

    BY Alyssa Boyle// March 1st, 2022

    TV measurement is reaching an inflection point. But with all the saturation, there’s at least one thing most competing measurement providers can agree on: the importance of independent accreditation.

    Tagged in:
    • alternative measurement
    • CTV measurement
    • david kenny
    • industry preview
    • Industry preview 2022
    • IP2022
    • Media Ratings Council
    • MRC accreditation
    • nielsen
    • ross mccray
    • third-party accreditation
    • TV measurement
    • VideoAmp

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